FX Website | Keeping Cold Weather at Bay with Wuxly.
George Brown College’s Fashion Exchange (FX) is a vibrant hub where fashion education, design, production, entrepreneurship and engagement come together under one roof in the heart of downtown Toronto. With global fashion industry facing challenges of over-consumption, exploiting labour force and environmental resources, FX was designed to share the growing impact and become a leader in sustainable fashion production. With the people and the planet in mind, it fosters a new generation of industry leaders - committed, professional, and ethical.
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Keeping Cold Weather at Bay with Wuxly.

31 Aug Keeping Cold Weather at Bay with Wuxly.

Posted at 11:04h in Business, Community, Fashion, Research by
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August 28, 2026

Wuxly produces the world’s warmest sustainable outerwear made from bio-based insulation. Their parkas, winter coats, fleeces, accessories and more are ethically made in Canada.

George Brown College’s Fashion Exchange partnered with Wuxly, a Toronto-based outerwear brand, to develop a thermal rating guide for its winter jackets. Using specialized testing that mimics human skin, the research team measured how effectively different materials retain heat and resist cold. The result: five temperature-rating categories, ranging from 0°C to -35°C, giving Wuxly clear data to demonstrate how its products perform in Canadian winters. The company can now use this information in their marketing efforts. 

LEARN MORE AT wuxly.com

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